And Now —A Blog

Your Blog

I know, I keep adding to your writing.  But think about a blog.  Research them first, follow several blogs and see where you can find your place. Check out the blogs of other authors; see how they have used the blog vehicle to spread the word about their book.  Perhaps you could blog about the places or things that inspired your book.  What about your travels while you are promoting your book?  Keep the posts short and keep people interested.  You can offer excerpts from your present book or the next one you are writing!  Your first step could be a temporary blog at www.blogger.com www.blogger.com .  Use this as your practice for a few weeks, and then make it public.  With a blog you should post every week.  Frequent posts keep your readers interested.  Remember the more you post the more you get noticed by the search engines.  Keep people interested, they will enjoy your style and buy your book!  Ask for comments on your blog.  It might be best if you post these comments only after you review them.  Remember you can add some simple artwork that relate to your posts.  A picture of your location if you are travelling would be good, keep it simple.
You can optimize your blog, make it “ping” the blog aggregators such as Technorati, and Bloglines each time you post to your blog, this makes you posts indexed immediately!  You can open a free account at www.feedburner.com and enable its free Pingshot feature
Link to your blog from your website and to the website from your blog.  Connect them and make it easy for your readers to follow the thread. 
Now some simple points for a blog:
 
  1. Write in the first person
  2. Tell the truth
  3. A good headline, give your audience a reason to start reading, try and hook them with the first sentence! Then keep them reading and coming back for more
  4. Link to other blogs, or to your previous posts

Blogs are such a good vehicle to introduce you to the world, so get going!

While you are planning what to say in your blog, think about making one or two entries a v-log. A v-log is simply blogging using video.  Your readers could satisfy their curiosity about you by watching you in action.  Your potential readers would be able to actually “see” you talk about your book as opposed to the conventional blog.  While you are still implementing the standard traditional ways of promoting yourself, the v-log would take it to the next level.

What do you need for a v-blog?  A computer, a camera and a little preparation.  Just like for the

  • Radio interviews you need to
  • Prepare your information in advance
  • Think about your audience, what will hold their interest
  • Dress in conservative clothing
  • Pick any day but a “bad hair day”
  • Speak to the camera, and stay focused.

Keep in mind, not all of your post need to be a v-log.  Do them occasionally to keep people interested in your blog.

I know this seems like a lot to do, but remember if you market effectively you will sell your book to a lot of people, develop a following, and then be able to do more of what you love: Write another book!

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