Tom Williams – Author – Recommendation for Kim McCall, Trish Stevens, and the Ascot Media Group

From Author, Tom Williams

When searching for representation throughout the media world, diligence and relentless effort are key, but follow up with meticulous attention to detail are the real secrets of success.

Kim McCall of the Ascot Media group is the follow up queen. Kim, Trish Stevens, and their associates have broken all barriers to the carefully guarded media world and have not only hurdled the maze of traditional safeguards but have made friends with the media gatekeepers!

After communicating with several authors regarding publicist firms, there can be little doubt as to the fast-paced results from Ascot Media, and how far ahead of the norm, Kim McCall and Trish Stevens are.

The following is a testament of a newly published author and the publicity story of Lost and Found.
After contacting every newspaper and magazine nationwide, advanced reading copies were dispersed and 18 rave reviews were collected prior to publication. Book cover-art was then the focus and Trish Stevens was relentless until the cover art was perfect. After publication, nationwide radio interviews followed along side numerous press releases. Television interviews were next, local and network, with Fox and Friends opening even more doors that were quickly pursued by the clever ladies at Ascot Media.

After 11 faced paced months with Kim, Trish, and the Ascot Media Group, I find that not only am I well represented by the best in the business, but the experience is as fun and exciting as if I have my very own Jerry McGuire working hard to, “Show me the money”

Tom Williams Author







Steve Alten, N.Y. Times best-selling author

To Whom It May Concern:

My name is Steve Alten and I am the N.Y. Times best-selling author of seven novels. I have worked with no less than a dozen publicists since my first novel, MEG, hit best-seller lists in 1997 and have been frustrated by the mixed results and wasted dollars spent. For my eight novel, THE SHELL GAME, I hired Ascot Media Group to do a viral internet blitz. The results have been incredible.

Ascot targeted websites, blogs, and organizations that believe in the message of The SHELL GAME. They received requests for advanced reading copies from over 300 groups representing tens of thousands of supporters. A month prior to the book’s release, the publisher presold 37,000 of the 40,000 first prints. During the first month of its release, The SHELL GAME hit numbers 33 and 31 on the NY Times best seller list.

In addition to the viral campaign, Ascot targeted the media in the thousands, resulting in radio and television interviews that also helped push me on to the NY Times best seller list.

I highly recommend Ascot Media to anyone looking for a big return on their advertising buck.
Steve Alten, Ed.D.



And Now —A Blog

Your Blog

I know, I keep adding to your writing.  But think about a blog.  Research them first, follow several blogs and see where you can find your place. Check out the blogs of other authors; see how they have used the blog vehicle to spread the word about their book.  Perhaps you could blog about the places or things that inspired your book.  What about your travels while you are promoting your book?  Keep the posts short and keep people interested.  You can offer excerpts from your present book or the next one you are writing!  Your first step could be a temporary blog at .  Use this as your practice for a few weeks, and then make it public.  With a blog you should post every week.  Frequent posts keep your readers interested.  Remember the more you post the more you get noticed by the search engines.  Keep people interested, they will enjoy your style and buy your book!  Ask for comments on your blog.  It might be best if you post these comments only after you review them.  Remember you can add some simple artwork that relate to your posts.  A picture of your location if you are travelling would be good, keep it simple.
You can optimize your blog, make it “ping” the blog aggregators such as Technorati, and Bloglines each time you post to your blog, this makes you posts indexed immediately!  You can open a free account at and enable its free Pingshot feature
Link to your blog from your website and to the website from your blog.  Connect them and make it easy for your readers to follow the thread. 
Now some simple points for a blog:
  1. Write in the first person
  2. Tell the truth
  3. A good headline, give your audience a reason to start reading, try and hook them with the first sentence! Then keep them reading and coming back for more
  4. Link to other blogs, or to your previous posts

Blogs are such a good vehicle to introduce you to the world, so get going!

While you are planning what to say in your blog, think about making one or two entries a v-log. A v-log is simply blogging using video.  Your readers could satisfy their curiosity about you by watching you in action.  Your potential readers would be able to actually “see” you talk about your book as opposed to the conventional blog.  While you are still implementing the standard traditional ways of promoting yourself, the v-log would take it to the next level.

What do you need for a v-blog?  A computer, a camera and a little preparation.  Just like for the

  • Radio interviews you need to
  • Prepare your information in advance
  • Think about your audience, what will hold their interest
  • Dress in conservative clothing
  • Pick any day but a “bad hair day”
  • Speak to the camera, and stay focused.

Keep in mind, not all of your post need to be a v-log.  Do them occasionally to keep people interested in your blog.

I know this seems like a lot to do, but remember if you market effectively you will sell your book to a lot of people, develop a following, and then be able to do more of what you love: Write another book!


I Have Written a Book, Now What!!!

Steps to get your new book noticed!

You would think that after a book is published, the author’s responsibilities are over; he/she should be able to just sit back and enjoy the fruits of his/her labor.  It couldn’t be farther from the truth, the work is just beginning. You can’t start that new book yet, because first you need to promote this one!

First, either you or your webmaster should create an attractive website.  The web is the new eyes of the world. The average person wants to know something about the author.  Have they written other books?  What are they?  Do you always write the same type of book (i.e. cookbook, inspirational fiction, mystery, comedy) is this your first book?  Attempt to keep the site fairly simple; don’t make them dig for the information; keep it up front and easy to view.  Not too many images, because you want it to load fast.

Second, find some professional reviewers to review your book.  Pick only reviewers who review your genre, otherwise it’s a waste of time.  Select carefully, some reviewers will only review established authors.

Third, enhance your web presence by writing articles for the Internet, newspapers, and magazines.  If you publish articles you will be recognized as an author and it will also enhance your web presence.  Remember the all important web! This type of exposure is very important for your success, it helps people to get to know you, and they remember you when they are purchasing books.  Look at some of these websites: : American Chronicle, Article-hangout, Go Articles, Ezine Articles, Articles Base, Authors Den, Amazines, and Search Warp.

Why write articles on the internet?  I want to publish books!

Check out Amazon.  More books are sold on the web than anything else, so a good web presence is important. Get your name out there! Then when people search for you those articles will send you closer to the top of the search engines. Speak with your public relations expert, they can help guide you.

Where do I start?

The American Chronicle is a great one because it has twenty-one other chronicles that your articles will be published on. The first step is to send an article to the Chronicle.  This is to give them evidence of your writing skills. They will e-mail you back and let you know if you have been accepted.  The other article websites don’t ask for any samples.  Just sign up and begin writing.

Remember that your goal is not to charge them for these articles, but to get your name out there so people will know who you are.  Once they have read a few of your articles, they will become interested in knowing more about you and your book.  If you have to begin writing articles free, then do it.  Don’t forget, the goal in this is to get your name out to the public with a good byline.

A byline?

Along with your name, you can mention your book and provide contact information, such as your e-mail or website.

Remember that an author’s duties don’t stop when the book is written.  It is just beginning. There are thousands of books published every year but you need to get out into the public’s eye and be recognized before your book will be noticed.

Radio Interview Tips

You are an author and have a radio interview coming up and you need to prepare for it. Let us help you. Here are some tips to help:

  • Research the radio show and find out as much as possible. 
  • Research  your host and their audience, be knowledgeable about your target audience.
  • Make sure you know the proposed length of the interview.
  • Provide the station with a list of possible questions to ask you
  • Have a list of bullet points in front of you during the interview.  What are your key messages? Think about the points you could make which are most interesting, useful, and relevant to the audience.
  • Role play in advance
  • Speak slowly and clearly and avoid using any “ums, ahs, ers, and you-know”
  • Have a glass of water close by
  • Avoid shuffling papers on the desk
  • Use every opportunity to promote your product and product name, but don’t continuously use the product name throughout the whole interview.  Mention your web site
  • Think of creative ways of explaining things.  Paint a picture to the audience build on it  by telling short anecdotes that perfectly illustrate certain points
  • If your interview is a call-in, make sure you are using a land-line and that call-waiting is turned off
  • Dogs, cats and children should not be in the same room as you
  • Be honest and friendly and avoid confrontation
  • Ask  your family and friends to listen to the show and to give constructive criticism