You can optimize your blog, make it “ping” the blog aggregators such as Technorati, and Bloglines each time you post to your blog, this makes you posts indexed immediately! You can open a free account at
Link to your blog from your website and to the website from your blog. Connect them and make it easy for your readers to follow the thread.
While you are planning what to say in your blog, think about making one or two entries a v-log. A v-log is simply blogging using video. Your readers could satisfy their curiosity about you by watching you in action. Your potential readers would be able to actually “see” you talk about your book as opposed to the conventional blog. While you are still implementing the standard traditional ways of promoting yourself, the v-log would take it to the next level.
What do you need for a v-blog? A computer, a camera and a little preparation. Just like for the
Keep in mind, not all of your post need to be a v-log. Do them occasionally to keep people interested in your blog.
I know this seems like a lot to do, but remember if you market effectively you will sell your book to a lot of people, develop a following, and then be able to do more of what you love: Write another book!
Steps to get your new book noticed!
You would think that after a book is published, the author’s responsibilities are over; he/she should be able to just sit back and enjoy the fruits of his/her labor. It couldn’t be farther from the truth, the work is just beginning. You can’t start that new book yet, because first you need to promote this one!
First, either you or your webmaster should create an attractive website. The web is the new eyes of the world. The average person wants to know something about the author. Have they written other books? What are they? Do you always write the same type of book (i.e. cookbook, inspirational fiction, mystery, comedy) is this your first book? Attempt to keep the site fairly simple; don’t make them dig for the information; keep it up front and easy to view. Not too many images, because you want it to load fast.
Second, find some professional reviewers to review your book. Pick only reviewers who review your genre, otherwise it’s a waste of time. Select carefully, some reviewers will only review established authors.
Third, enhance your web presence by writing articles for the Internet, newspapers, and magazines. If you publish articles you will be recognized as an author and it will also enhance your web presence. Remember the all important web! This type of exposure is very important for your success, it helps people to get to know you, and they remember you when they are purchasing books. Look at some of these websites: : American Chronicle, Article-hangout, Go Articles, Ezine Articles, Articles Base, Authors Den, Amazines, and Search Warp.
Why write articles on the internet? I want to publish books!
Check out Amazon. More books are sold on the web than anything else, so a good web presence is important. Get your name out there! Then when people search for you those articles will send you closer to the top of the search engines. Speak with your public relations expert, they can help guide you.
Where do I start?
The American Chronicle is a great one because it has twenty-one other chronicles that your articles will be published on. The first step is to send an article to the Chronicle. This is to give them evidence of your writing skills. They will e-mail you back and let you know if you have been accepted. The other article websites don’t ask for any samples. Just sign up and begin writing.
Along with your name, you can mention your book and provide contact information, such as your e-mail or website.
Remember that your goal is not to charge them for these articles, but to get your name out there so people will know who you are. Once they have read a few of your articles, they will become interested in knowing more about you and your book. If you have to begin writing articles free, then do it. Don’t forget, the goal in this is to get your name out to the public with a good byline.
Remember that an author’s duties don’t stop when the book is written. It is just beginning. There are thousands of books published every year but you need to get out into the public’s eye and be recognized before your book will be noticed.
You are an author and have a radio interview coming up and you need to prepare for it. Let us help you. Here are some tips to help:
Research the radio show and find out as much as possible.
Research your host and their audience, be knowledgeable about your target audience.
Make sure you know the proposed length of the interview.
Provide the station with a list of possible questions to ask you
Have a list of bullet points in front of you during the interview. What are your key messages? Think about the points you could make which are most interesting, useful, and relevant to the audience.
Speak slowly and clearly and avoid using any “ums, ahs, ers, and you-know”
Have a glass of water close by
Avoid shuffling papers on the desk
Use every opportunity to promote your product and product name, but don’t continuously use the product name throughout the whole interview. Mention your web site
Think of creative ways of explaining things. Paint a picture to the audience build on it by telling short anecdotes that perfectly illustrate certain points
If your interview is a call-in, make sure you are using a land-line and that call-waiting is turned off
Dogs, cats and children should not be in the same room as you
Be honest and friendly and avoid confrontation
Ask your family and friends to listen to the show and to give constructive criticism